Set up in 2017 by former political journalists John and Clodagh Higginson, Higginson Strategy is a communication agency for purpose-led businesses.
Brands with a purpose outperform the stock market by 120%, are three times as likely to attract the highest performing employees who are 11x more likely to stay where they are.
Meanwhile purpose-led businesses have customers who are six times as likely to stand by them in the event of a misstep or public criticism and 78% of their customers are actively recommending them.
As a B-Corp Higginson Strategy understands the power of purpose-led brands and only works with them.
It understands that not all purpose-led brands are B Corps and works with the leadership teams of brands and companies to get to the heart of their business.
Leaning in to the purpose of organisations Higginson Strategy creates PR and behaviour change campaigns that deliver hundreds of pieces of coverage driving loyal engaged customers to its clients.
Higginson Strategy’s campaigns for clients regularly win some of the biggest awards in its industry.
Last year it won PRMoment Media Relations Campaign Of The Year, Not For Profit Campaign Of The Year and Boutique Agency Of The Year.
It has 18 staff across offices in London and Manchester.
With specialisms in property, education, the environment and B2B brands that trust Higginson Strategy include: Airbnb, Unilever and Daysoft as well as many smaller SMEs.
Services include social media, traditional media, public affairs and crisis communications.