Activity: Business Consultancy, Business Services
Region: Aberdeen
Founded: 2018


We launched Doqaru in November 2018, the result of a merger between two female entrepreneurs – Sarah Downs and Yekemi Otaru- to align sales and marketing for complex industries. Such industries include manufacturing, energy and engineering. 

We have adopted innovative, data-driven approaches to sales enablement, including technology that identifies critical sales competencies in B2B teams, highlighting gaps and opportunities that impact sales performance. As the only Scottish company accredited to use this technology, we can provide greater certainty on sales performance, with a 92% predictive validation rate on the performance of new sales hires.

Last year, we repositioned from being a sales and marketing consultancy to Scotland’s first sales enablement consultancy. Our mission is to drive more predictable sales performance for B2B sales functions.

Since our launch, we have worked with over 100 growth-minded businesses across 11 countries. We deliver reputable services by first gaining a deep understanding of our clients’ businesses through data, industry knowledge, and strategic insights.

Today, Doqaru is an award-winning consultancy with a small but perfectly formed team of dedicated employees, committed to building and maintaining our respected brand. We strive to be bold, trusted, and inspirational in our interactions with clients, colleagues, and the community.