Yassir Malik is a content strategist at Sage, working across the UK, Ireland and South Africa. With over 20 years’ experience in marketing, Yassir specialises in turning complex financial and operational topics into clear, practical content that helps businesses make better decisions, improve visibility, and grow with confidence. He brings deep experience across content strategy, performance marketing, and stakeholder engagement, with a strong focus on clarity, relevance, and measurable impact.