Sarah Yates
Sarah Yates
Sarah Yates is the award-winning co-founder of Sea Arch Drinks Ltd. After going to catering college Sarah started her career in the hospitality industry as a trainee housekeeper at the Munich Hilton. She met her husband, (a pastry chef from Blackpool!) and they travelled together, working in various 5 star hotels in Europe and the Middle East.They have since set up successful hospitality businesses including a dessert manufacturing business supplying local hotels and restaurants in Torbay and a Wine Bar. Like many of their Wine Bar customers Sarah and Geoff were beginning to care more about what they ate and drank, wanting to become a little more mindful, they were looking for non-alcoholic drinks alternatives that didn’t compromise on taste or experience. Inspired by the striking Devon coast where they live, they developed Sea Arch, a crisp and refreshing distilled non-alcoholic spirit.

The growth of the no and low category: Leading innovation in a niche market 

Sarah Yates
Sep 21 '22
When we ran our wine bar in Torbay, myself and my husband (also my business partner) noticed a slow and steady increase in the number of our customers asking for non-alcoholic drinks
What’s in a name? The importance of a great brand

What’s in a name? The importance of a great brand

Sarah Yates
Aug 3 '22
When my husband Geoff and myself set out to create a premium alcohol-free product, we had a very distinct idea about what that product would look like.