Sangeetha Narasimhan is Marketing Director for Europe at Ingenico ePayments and SMB Online: Sangeetha leads the marketing function at Ingenico across Europe, specialising in small and medium businesses. She has a wealth of marketing, payment and eCommerce expertise, providing guidance to online businesses. Her extensive knowledge will assist businesses which are seeking international expansion, or are keen to improve their mobile payment experience, checkout conversion, fraud prevention and many other areas of eCommerce. She is passionate about using data and customer insight to help small and medium retailers grow their business. Sangeetha has a Bachelor of Science degree in Visual Communication from Loyola College, India, as well as a Masters in International Business & Management from Sheffield Hallam University in the UK. Visit her at twitter (@sangeethacn), as well as on Linkedin where she gives advice on marketing, payments and ecommerce. She will also make conversation about cricket (except India’s World Cup semi-final defeat to New Zealand), football, books, gender diversity and inclusiveness.