Sam White is the founder and CEO of Stella Insurance, a female-centric motor insurance business that’s unapologetically led by women and designed for women, and the founder and Chair of Freedom Services, an ever-expanding insurance business including Action 365, Pukka Insure and Freedom Brokers in the UK. 

Having started her first company in 1999 aged just 24 in her sister’s conservatory, 20 years later she employs over 190 staff with offices in Cheadle, Cheshire, and Sydney, Australia with a turnover of over £20million. Her company Action 365 was ranked by JP Morgan as one of the top 200 female powered businesses in the UK in 2021 and Sam herself is a multi-award winning business leader having been named as a 2022 finalist in the Great British Entrepreneur Awards and British Small Business Awards for her human-led leadership approach. Motivated by a desire to change the insurance industry for the better, Sam is a vocal advocate for levelling the playing field for women and championing female leaders within the industry. 

In addition to being a successful entrepreneur, Sam is a regular business commentator in media and have been seen discussing current business affairs on BBC's Wake Up to Money and Ian King Live on Sky News.