Rewind 12 months and no-one would have predicted the utter turmoil that has been caused by COVID-19.

According to the latest statistics, the average UK business dedicates 10% of their annual turnover to marketing spend.

Described as the greatest challenge likely to be experienced by this generation, the current COVID-19 pandemic has decimated the UK economy and transformed how many businesses work and operate.

It’s no secret that the COVID-19 pandemic has completely torn through the global economy and disrupted how society lives, works and communicates.

According to the latest statistics, UK GDP fell by 20.4% in April 2020. With May 2020 forecast at a similar level, economic experts are forecasting a likely recession.

According to the latest research, digital advertising spend was down 38% and traditional advertising was down 43% during March and April 2020.

At the beginning of 2020, the main concern for any business owner was whether their industry sector would be impacted by Brexit.

As the number of coronavirus cases continues to climb rapidly by the day, business owners UK wide are now facing ‘unprecedented times’.

According to statistics, 90% of start-up businesses fail within the first year. Of those who manage to make it past this point, only a further 50% will be still be running by year 5.

According to the latest stats, the small business community accounts for 99% of businesses across the UK.

Statistics show that a staggering 90% of start-up businesses fail within their first year.

It’s no secret that a business cannot exist without an effective sales strategy in place.