Louise Southall
Louise, who joined Xero in mid-2020, looks at economic trends from the perspective of small business, an area often overlooked in official statistics and mainstream economic commentary despite being vital to all economies. A focus is Xero’s Small Business Insights programme, which uses anonymised and aggregated data from the Xero platform to inform decision-makers about trends in the small business economy. Louise has 30 years’ experience in economics and business advocacy and holds a Masters of Economics from Macquarie University.