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Louise Doyle
Louise Doyle
Louise Doyle is the co-founder and CEO of needi, the corporate gifting platform helping some of the world’s leading companies deliver truly personal gifts, experiences and branded merchandise. Powered by AI and rooted in psychology, needi connects businesses with meaningful, sustainable products from local, independent brands.
Gallup estimates that low employee engagement costs the global economy $8.9 trillion annually. Louise Doyle, CEO of needi, explains why most recognition strategies are missing the point

The recognition gap: why businesses are getting employee appreciation so wrong

Louise Doyle
Jun 22 '26
Gallup estimates that low employee engagement costs the global economy $8.9 trillion annually. Louise Doyle, CEO of needi, explains why most recognition strategies are missing the point
Not long ago, a ‘great company culture’ was defined by beanbags, free snacks and a ping pong table. Fun, yes - but not the kind of appreciation that keeps people committed when work gets hard

Beyond the ping pong table: Meaningful appreciation that retains top talent

Louise Doyle
Feb 12 '26
Not long ago, a ‘great company culture’ was defined by beanbags, free snacks and a ping pong table. Fun, yes – but not the kind of appreciation that keeps people committed when work gets hard
Ditch the discount - how to turn clients into brand advocates

Ditch the discount: how to turn clients into brand advocates

Louise Doyle
Nov 25 '25
In the world of client acquisition and retention, discounting is still seen as the go-to strategy
The secret weapon in employer branding: onboarding with impact

The secret weapon in employer branding: onboarding with impact

Louise Doyle
Sep 30 '25
When someone starts a new job, the smallest things can leave the biggest impression
How brands that give back win more than sales

How brands that give back win more than sales

Louise Doyle
Aug 22 '25
In the current business landscape, one thing has become increasingly clear to me: it’s not just about what you offer, but what you stand for
Have you felt it too? That nagging feeling your team is disengaged. Your clients aren’t as excited by your services, and your customers aren’t as loyal as they used to be.

Why personalisation matters more than ever in business

Louise Doyle
May 19 '25
Have you felt it too? That nagging feeling your team is disengaged. Your clients aren’t as excited by your services, and your customers aren’t as loyal as they used to be