Kris Irizawa
Kris Irizawa

Kris Irizawa is the COO of E-Boost Consulting, an integrated marketing consultancy specialising in paid media, analytics, and growth strategy. With more than 20 years’ experience across digital marketing, business intelligence, and marketing technology, Kris has worked with both global brands and high-growth businesses across international markets. Prior to joining E-Boost Consulting, he held senior roles at companies including Logitech, Bill.com, and LivePerson, where he led data-driven marketing and operational initiatives. At E-Boost, Kris oversees operations, client growth strategy, and performance-focused marketing solutions designed to help businesses scale effectively in an increasingly competitive digital landscape.

AI is the making decisions about your purchases using bad data

AI is the making decisions about your purchases using bad data

Kris Irizawa
Jun 3 '26
When I talk to brands today, I often start with an uncomfortable truth: the machines are making decisions about your customers based on signals that are increasingly broken