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Julie Firth
Julie Firth
Julie Firth is co-founder of STORY22, Europe’s only StoryBrand-certified marketing agency. STORY22 helps businesses and non-profits across all sectors to save time and money with story-based marketing and messaging that cuts through the noise and helps engage customers faster. Julie is a former Press Association journalist, now focused on delivering strategic marketing, messaging workshops and copywriting services to SMEs around the world.
How to build a business messaging strategy that sticks

How to build a business messaging strategy that sticks

Julie Firth
Jun 18 '26
A clear business messaging strategy helps prospects understand your value instantly, boosting referrals, conversions and sales performance
Misaligned marketing can lead to poor customer experiences. Learn how to align your promises with what customers actually get.

The hidden cost of misaligned marketing and customer experience

Julie Firth
May 20 '26
Misaligned marketing can lead to poor customer experiences. Learn how to align your promises with what customers actually get
Why price only becomes the problem when belief in what you’re selling is weak

Why price only becomes the problem when belief in what you’re selling is weak

Julie Firth
Apr 13 '26
Is it “too expensive” or do customers just not believe you’ll deliver as promised?
Everything points to yes, then prospects disappear. What is happening in that gap and what is it costing you?

Why customers hesitate even when your marketing is “working”

Julie Firth
Mar 16 '26
Everything points to yes, then prospects disappear. What is happening in that gap and what is it costing you?
Why your brand positioning is costing you customers

Why your brand positioning is costing you customers (and how to fix it)

Julie Firth
Feb 2 '26
What’s really killing your conversion rates, bad marketing or muddled positioning?
Recession-proof marketing

Recession-proof marketing: How clarity beats bigger budgets

Julie Firth
Jan 19 '26
Marketing budgets are shrinking. Economic uncertainty is making every £ count. But in the scramble to do more with less, businesses are making a critical mistake
Understanding AI search won't pay your bills. Action will. Most businesses are still reading about the shift while smart ones are already making AI cite them first

The AI-ready brand: How to make AI cite you (and choose you) first

Julie Firth
Dec 22 '25
Understanding AI search won’t pay your bills. Action will. Most businesses are still reading about the shift while smart ones are already making AI cite them first
Stop wasting your marketing budget

Stop wasting your marketing budget: Why answering customer questions works better than ads

Julie Firth
Nov 14 '25
Pouring money into paid advertising with nothing to show for it? The smartest businesses are winning customers through brutal honesty
From SEO to GEO- Why your search strategy just became obsolete

From SEO to GEO: Why your search strategy just became obsolete

Julie Firth
Oct 17 '25
AI has quietly changed the search game while businesses obsessed over keyword rankings. The companies still chasing yesterday’s SEO tactics are about to get left behind
The missing link in modern marketing

The missing link in modern marketing

Julie Firth
Sep 5 '25
Why businesses without an AI-savvy strategist will fall behind 
How clear messaging turns prospects into loyal advocates

How clear messaging turns prospects into loyal advocates

Julie Firth
Aug 19 '25
Businesses pour thousands into ads and lead generators to acquire customers. But they often overlook follow-on messaging that could turn those hard-won customers into advocates. Are you making the same mistake?
AI fatigue

Marketing in the age of AI fatigue: How to stay human and still win 

Julie Firth
Jul 1 '25
Everyone’s using AI to pump out more content. The problem? It all sounds exactly the same. While your competitors disappear into generic noise, there’s a massive opportunity staring you right in the face…