Julie Firth, Author at Elite Business Magazine

Julie Firth

Julie Firth is co-founder of STORY22, Europe’s only StoryBrand-certified marketing agency. STORY22 helps businesses and non-profits across all sectors to save time and money with story-based marketing and messaging that cuts through the noise and helps engage customers faster. Julie is a former Press Association journalist, now focused on delivering strategic marketing, messaging workshops and copywriting services to SMEs around the world.

The businesses winning with AI are doing something surprisingly old-fashioned

Julie Firth

Sep 24 '26

Julie Firth of STORY22 explains why the businesses pulling ahead with AI are not the ones with the best prompts – they are the ones who did the hard work on their marketing fundamentals years ago

The hidden cost of making your business look bigger than it is

Julie Firth

Sep 1 '26

Julie Firth explains how overstating a company’s size creates hidden costs, from weaker referrals to silent churn, and offers practical checks

Why customers forgive some mistakes but never forget others

Julie Firth

Aug 19 '26

Julie Firth explores why customers forgive some mistakes but remember others, and how managing expectations can protect trust and loyalty

The hidden cost of overlooking key customer touchpoints

Julie Firth

Jul 15 '26

Your customer journey has invisible gaps costing you sales, retention and momentum. Julie Firth of Story22 explains the touchpoints businesses consistently miss

How to build a business messaging strategy that sticks

Julie Firth

Jun 18 '26

A clear business messaging strategy helps prospects understand your value instantly, boosting referrals, conversions and sales performance

The hidden cost of misaligned marketing and customer experience

Julie Firth

May 20 '26

Misaligned marketing can lead to poor customer experiences. Learn how to align your promises with what customers actually get

Why price only becomes the problem when belief in what you’re selling is weak

Julie Firth

Apr 13 '26

Is it “too expensive” or do customers just not believe you’ll deliver as promised?

Why customers hesitate even when your marketing is “working”

Julie Firth

Mar 16 '26

Everything points to yes, then prospects disappear. What is happening in that gap and what is it costing you?

Why your brand positioning is costing you customers (and how to fix it)

Julie Firth

Feb 2 '26

What’s really killing your conversion rates, bad marketing or muddled positioning?

Recession-proof marketing: How clarity beats bigger budgets

Julie Firth

Jan 19 '26

Marketing budgets are shrinking. Economic uncertainty is making every £ count. But in the scramble to do more with less, businesses are making a critical mistake

The AI-ready brand: How to make AI cite you (and choose you) first

Julie Firth

Dec 22 '25

Understanding AI search won’t pay your bills. Action will. Most businesses are still reading about the shift while smart ones are already making AI cite them first