Julie Chen
Julie Chen
Julie Chen, Co-Founder and CEO of The Cheeky Panda, who manufacture sustainable bamboo household and hygiene products. Passionate about sustainability and contributing to a greener world, Chen believes bamboo is the key to replacing trees in everyday paper products. Chen has received notable recognition: named Business Woman of the Year by MSDUK, featuring in The Financial Times' 30 UK Female Entrepreneurs to Watch, and The Raconteur's Top 50 CEOs of 2024.
The patient path to China

The patient path to China: Why quick wins kill long-term success

Julie Chen
Jun 24 '25
The Cheeky Panda’s CEO Julie Chen explains why doing business with China is all about endurance – cultivating flexible, resilient relationships that strengthen through market changes rather than seeking shortcuts