Joseph Cooper is founder of Paladin Financial Planning and a Chartered Financial Planner with more than 20 years’ experience helping business owners build, protect and extract wealth. He helps entrepreneurs turn commercial success into lasting personal financial security, from tax-efficient profit extraction to succession, business exit and retirement. Joe brings a straightforward, evidence-based approach to both his advice and writing, cutting through financial jargon, economic headlines and market noise to explain what matters for Britain’s SMEs. His focus is on helping business owners make confident decisions and plan for the long term, both within their businesses and beyond them.