Joe Jeffrey, Author at Elite Business Magazine

Joe Jeffrey

Joe Jeffrey

Having escaped the rat-race of asset management in the City, Jeffrey decided to follow his true passion by changing careers and stepping into the world of journalism. When not writing about start-ups, SMEs, technology and music, he enjoys socialising on as many occasions as his wallet will allow, walking his dog, Chewie, and getting down with the kids by listening to hip-hop.

Lay the ground for your brand with a great logo

Joe Jeffrey

Sep 1 '14

The importance of choosing the right logo for your company is becoming increasingly significant. But the question is, is your logo a go-go or a no-no?

Selling the startup dream to a sales team

Joe Jeffrey

Aug 5 '14

Entrepreneurs can only get so far on their own – hiring a dedicated team of salespeople will eventually become a necessity. However, selling them the startup is just as important as getting them to sell themselves

Why green is good for business

Joe Jeffrey

Jul 3 '14

As consumers and businesses become more concerned with environmental credentials, SMEs can look to technology to help solve their CSR woes

From poppies to pomegranates: the social enterprise transforming Afghanistan

Joe Jeffrey

May 2 '14

James Brett is sowing the seeds of change, subverting the heroin trade with sustainable agriculture

Family business handovers fraught with difficulty, says PwC report

Joe Jeffrey

Apr 16 '14

Survey from PwC reveals that next generation are concerned about transition from running a start-up to taking on the family business

Business plan is key to SMEs’ profitability, says Exact

Joe Jeffrey

Apr 15 '14

Research from Exact shows SMEs with a business plan make a more consistent profit than those without

Ignore social media at your peril, says Ann Summers’ Jacqueline Gold

Joe Jeffrey

Apr 11 '14

The lingerie boss encourages businesses to leverage the power of social media in closing speech at Elite Business National Conference and Exhibition

Two thirds of mums consider starting home businesses in order to care for kids

Joe Jeffrey

Apr 9 '14

Increase of ‘mumpreneurs’ likely as Direct Line for Business survey reveals 20% of mums want to look after children and save on childcare costs

Chuka Umunna slams export-led recovery despite positive reports from FSB and BCC

Joe Jeffrey

Apr 8 '14

Shadow business secretary rips into government’s export schemes as service sector exports hit all-time high

Exporting chance?

Joe Jeffrey

Apr 7 '14

Did George Osborne get it right with his budget pledge on exports?

SMEs suffering from reluctance to embrace technology

Joe Jeffrey

Apr 4 '14

Lloyds’ UK Business Digital Index reveals technology ‘blind spot’ hindering SMEs’ chances of growth

(Baby) boom of young entrepreneurs within five years

Joe Jeffrey

Apr 3 '14

Next generation of adults to be ‘more entrepreneurial’, new study suggests