Jason Ball is founder of Considered Content, a B2B marketing agency founded in 2013 that has worked with Google, Sony, Microsoft, Oracle and EY. If you're so inclined, follow on Twitter @ConsideredB2B.
New business beats customer loyalty every time
Jason Ball
Feb 7 '22
It takes bravery to build a truly distinctive brand
Jason Ball
Dec 8 '21
There is chronic underinvestment in brand building. Not only is it a long game that doesn’t yield immediate gains, it’s also harder to measure. But, for the brave and patient, there’s also a big opportunity to be had.
Why It’s Time To Rethink Your Glossy, Useless Brochureware
Jason Ball
Feb 3 '20
Does your corporate editorial really offer a return on investment? Make 2020 the year you overhaul your expensive B2B brochureware.
Why It’s Time To Make Friends With Your Head Of Marketing
Jason Ball
Sep 2 '19
You don’t have to look far to find tales of marketers excluded from boardrooms
