Ifeoma is the Chief Marketing Officer of Cassava Technologies. She was previously Director of Marketing and Communications for Sub-Saharan Africa at Mastercard, where she was responsible for the development of an integrated marketing and communications strategy that drove Mastercard’s business performance, brand salience, and reputation in the region. Before MasterCard, she worked at Heineken for 17 years in senior marketing roles across multiple markets and regions in Europe and Africa. Ifeoma has a law degree (LLB) from the University of Bristol and a master’s degree in international business (LLM) from Kings College London.