Ian Gibbs, Author at Elite Business Magazine

Ian Gibbs

With over eighteen years of experience in media and advertising measurement, Ian Gibbs is the chief architect of the DMA's Intelligent Marketing Databank – an advertising effectiveness database of over a thousand campaigns. He divides his time between the DMA as their Director of Insight, JICMAIL as their Director of Data Leadership and Learning, and a diverse range of clients including The Guardian, Freewheel and Twinings Ovaltine whom he runs measurement projects, and trains teams on how to harness the power of effective measurement frameworks.

How to make your marketing measurement boardroom-friendly

Ian Gibbs

Jun 16 '23

Marketing industry trade body’s director of insight, Ian Gibbs, provides senior marketers with key takeaways from its best practice guidance to prove marketing effectiveness in the boardroom

The email marketing trends businesses need to know in 2023

Ian Gibbs

May 15 '23

Depending on how you view it, the cost-of-living crisis has either presented a crisis in marketing effectiveness, or it has created an environment of profound opportunity for marketers.

Do you need a new CEO?

Ian Gibbs

Dec 2 '22

Could a “Chief Effectiveness Officer” help businesses to  overcome their marketing measurement gap?