The former investment banker founded agency RPM in 1993 to help companies bring their brand to life through experiential marketing. Boasting a turnover in the millions, RPM now counts Diageo, Strongbow and Trident among its clients.
Creating an icon
Hugh Robertson
Aug 17 '12
The advent of social media means brands can be built or broken in 140 characters. Elite Business’s brand new columnist Hugh Robertson explains how to establish your individuality
