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Dario Betti
Dario Betti
Dario Betti is CEO of MEF (Mobile Ecosystem Forum) a global trade body established in 2000 and headquartered in the UK with members across the world. As the voice of the mobile ecosystem, it focuses on cross-industry best practices, anti-fraud and monetisation. The Forum provides its members with global and cross-sector platforms for networking, collaboration and advancing industry solutions.
Unpacking the west’s rejection of Chinese tech

Unpacking the west’s rejection of Chinese tech

Dario Betti
Apr 25 '23
Recently, cyber security has been in the news due to spy balloons and the UK and the USA designating Huawei as ‘high risk’.
Conversational commerce is the next big thing in marketing

Conversational commerce is the next big thing in marketing

Dario Betti
Sep 1 '22
Once upon a time, broadcasting a single advertising message to all potential customers via print, billboards, radio and TV was the only option.
Time to start thinking about the Metaverse

Time to start thinking about the Metaverse

Dario Betti
May 3 '22
Time to start thinking about the Metaverse.It is not easy to predict the future. Even the biggest businesses can get it very wrong.







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