Dan Gable
Dan Gable
Dan Gable is founder of ShoutOut, the ground-breaking automated video creation and distribution platform. ShoutOut enables you and your business to create episodic branded video formats, with no editing skills required. You can then distribute them to your social media channels with just one click. During the past 35 years, Dan has worked on hundreds of TV programmes such as The Word, The Brit Awards, Big Brother and Top Gear. He also founded Sprat, a leading video production agency.
The rapid rise of artificial intelligence has sparked intense debate about its impact on social media.

Will AI destroy social media?

Dan Gable
Dec 1 '25
The rapid rise of artificial intelligence has sparked intense debate about its impact on social media
Discipline: Your real superpower

Discipline: Your real superpower

Dan Gable
Oct 24 '25
For a long time, the belief was that knowledge was the key to success
Content marketing’s two pillars - Getting both right

Content marketing’s two pillars: Getting both right

Dan Gable
Sep 8 '25
In the world of content marketing, success is deceptively simple. You need two things: great content and great reach. On paper, it sounds straightforward, but in practice, it’s where many brands lose momentum and money
The spirit of a company - More than just a brand

The spirit of a company: More than just a brand

Dan Gable
Jul 16 '25
When we talk about successful businesses, the conversation often turns to brand—logos, slogans, visual identity, and messaging. But behind the most magnetic products and services lies something more elusive and powerful: spirit
Most people who start a business dream of freedom, passion, and doing what they love. But here’s the truth: what actually makes a business succeed isn’t glamorous.

What it really takes to make your business work

Dan Gable
Jun 17 '25
Most people who start a business dream of freedom, passion, and doing what they love. But here’s the truth: what actually makes a business succeed isn’t glamorous
The real superpower in business is resilience—the ability to keep going, especially when things get tough.

Resilience: The business superpower

Dan Gable
May 2 '25
The real superpower in business is resilience—the ability to keep going, especially when things get tough
Content marketing is one of the most effective ways to attract, engage, and retain customers in today's digital-first world.

How to build a winning content marketing strategy

Dan Gable
Dec 23 '24
Content marketing is one of the most effective ways to attract, engage, and retain customers in today’s digital-first world
In today’s digital landscape, consumers are bombarded with an overwhelming number of sales messages every day

Is sales dead?

Dan Gable
Nov 6 '24
In today’s digital landscape, consumers are bombarded with an overwhelming number of sales messages every day
the social media landscape of today, dominated by platforms like TikTok, Instagram Reels, and YouTube Shorts, has evolved into something far different—essentially transforming into global broadcasting platforms.

When is social media not social media?

Dan Gable
Sep 23 '24
The social media landscape of today, dominated by platforms like TikTok, Instagram Reels, and YouTube Shorts, has evolved into something far different—essentially transforming into global broadcasting platforms
Nobody cares about you or your business

Nobody cares about you or your business

Dan Gable
Aug 28 '24
In today’s market, many businesses struggle to capture their audience’s attention. A common pitfall is focusing on the company and its products rather than addressing the customers’ needs and problems
Influencers VS Content creators

Influencers VS Content creators

Dan Gable
Jul 24 '24
The rise of the content creator over the traditional influencer is largely due to changes in social media algorithms that prioritize content quality over follower count
Say ‘hello’ to Sora the next generation creation from OpenAI

Say ‘hello’ to Sora the next generation creation from OpenAI

Dan Gable
Jun 7 '24
This latest invention says Dan Gable, has the power to revolutionise, simplify and therefore democratise video production