With over 15 years experience within the digital signage market, initially in a signage software start-up that was sold to AMX, Damon Crowhurst led global signage software leader Scala's European business, as VP, Europe. He joined Samsung in 2015, and leads the European Display organisation, which incorporates Samsung's full suite of Professional Display solutions from Hospitality TV's through to Cinema LED, as well as their Software solutions and Eco-System of solution partners.