Charlotte Staerck
Charlotte Staerck
Charlotte Staerck is co-founder and CEO of The Handbag Clinic, the UK’s leading luxury handbag aftercare, authentication and resale platform. Founded over ten years ago, the business operates stores and concessions across London, Newcastle, York and Colchester, with in-store concessions in Selfridges and Harrods, and is the largest global provider of luxury aftercare services.
scaling a niche business

Funding bought us speed. It could not buy the skill that makes a niche business work.

Charlotte Staerck
Oct 29 '26
Charlotte Staerck, co-founder and CEO of The Handbag Clinic, on the lesson she learned after cutting her marketing budget by two-thirds – and why the rules that apply to scaling a mass-market business do not apply to a niche one