There is no such thing as an easy ride in business. Being an entrepreneur is like living life on a rollercoaster, swaying this side, then the other and, at times, flying by the seat of your pants.

One of the thing, as a founder, that I get asked a lot is ‘what about work life balance’ or ‘ ‘how do you balance work and the family’.

If you love life in your comfort zone don’t even consider starting a new business. This is the message from Cecily Mills, owner of Coconuts Organic, which has gone from strength to strength during the four years of its existence.