Andrew Girdwood
Andrew Girdwood
As an avid gamer and proud digital marketing geek with over 15 years experience in the industry, Girdwood has his finger firmly on the pulse of the latest tech trends and innovative ideas. Having cut his teeth at digital agency DigitasLBi, he's now joined Edinburgh-based marketing agency Cello Signal as its head of media technology.
Why affiliate marketing isn't for every brand

Why affiliate marketing isn’t for every brand

Andrew Girdwood
May 3 '17
While paying publishers to boost traffic to your site could prove to be a valuable revenue stream, if you don’t have the right business model or online presence it might not make business sense
Is now the time to get Snapchat-savvy?

Is now the time to get Snapchat-savvy?

Andrew Girdwood
Apr 6 '17
Before jumping on the bandwagon, marketers should consider if it’s right for their audience and suited to their brand