Andrea San Pedro-Lunn is a senior PR consultant, journalist and founder of ASP PR, where she helps entrepreneurs, founders and SMEs craft smart, strategic narratives that earn media attention and investment. With 20 years’ experience in thought leadership and publicity, she has delivered campaigns for global brands and ghostwritten opinion pieces featured in Fast Company, FT and The Independent. Alongside her media work, Andrea is also a qualified child and adolescent psychotherapeutic counsellor and is completing an MA in Integrative Child and Adolescent Psychotherapy at Terapia.