Andrea Reynolds
Andrea Reynolds
With 15 years’ experience in corporate financing, largely focused on matching businesses with funding and investment opportunities, Andrea launched Swoop in 2018 to help SMEs start up, scale up and finance their new ventures. Arguably the UK’s number one expert in business funding, it’s not hard to see why she is affectionately known to colleagues and industry peers as the ‘Martin Lewis of business finance’.
Conflict creates global uncertainty, but your business can take steps to stay competitive.

 Navigating the storm: how Middle East disruption impacts your SME

Andrea Reynolds
Apr 15 '26
Conflict creates global uncertainty, but your business can take steps to stay competitive
Smaller businesses can be powerhouses of job creation - but not in this climate.

Why Britain’s unemployment problem is really an SME problem (and how to fix it)

Andrea Reynolds
Mar 26 '26
Smaller businesses can be powerhouses of job creation – but not in this climate
Pubs and grassroots music venues are being targeted with support. Success here could lead to further initiatives for other SMEs

Why the new hospitality package is a step in the right direction

Andrea Reynolds
Feb 19 '26
Pubs and grassroots music venues are being targeted with support. Success here could lead to further initiatives for other SMEs
The Chancellor’s financial plan is unexciting. Britain deserves higher ambition

The latest Budget shows: it’s time for the UK to rejoin the Customs Union to spark growth

Andrea Reynolds
Dec 5 '25
The Chancellor’s financial plan is unexciting. Britain deserves higher ambition
Act now to survive the January VAT bill

Act now to survive the January VAT bill: Why your seasonal business needs a new strategy

Andrea Reynolds
Nov 21 '25
“Time to Pay” has changed – and made other funding options more attractive for business that want to protect their cash flow
The £60 billion question every SME owner needs to ask

The £60 billion question every SME owner needs to ask

Andrea Reynolds
Oct 27 '25
SMEs risk getting trapped in a survival mindset, but true security lies in growth
Unlocking hidden savings

Unlocking hidden savings: a strategic approach for UK businesses

Andrea Reynolds
Sep 22 '25
How can salary exchange make a difference to your bottom line?
A welcome step forward

A welcome step forward

Andrea Reynolds
Aug 26 '25
The Small Business Plan sets the right tone, but now we need to talk about cashflow
AI for your SME: a practical playbook for businesses ready to grow

AI for your SME: a practical playbook for businesses ready to grow

Andrea Reynolds
Jul 4 '25
The energy at Elite Business Connect in June was electric, particularly during the smart scaling panel
Navigating the UK's 'Two-Speed' economy

Navigating the UK’s ‘Two-Speed’ Economy

Andrea Reynolds
Jun 23 '25
Different parts of the economy are growing at a different rate. What can you do to make sure your business is in the right lane?
On/off tariffs have made trans-Atlantic trade more unpredictable. What should your approach be to the situation?

What steps can the UK’s SMEs take in response to US trade uncertainty?

Andrea Reynolds
May 16 '25
On/off tariffs have made trans-Atlantic trade more unpredictable. What should your approach be to the situation?
With businesses under pressure, we need support - fast.

Time to act: the UK’s SMEs don’t have time to wait until October for Government support

Andrea Reynolds
Apr 17 '25
With businesses under pressure, we need support – fast