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Amy Knight
Amy Knight
Amy Knight is the founder, owner and director of Must Have Ideas, a multi-award-winning UK e-commerce company specialising in innovative household products. Under Amy’s leadership the company has experienced rapid growth and national recognition. In 2023 Amy was listed in Forbes Under 30’s e-commerce category and in 2024 her business achieved a place on The Sunday Times 100 list of Britain’s fastest-growing private companies.
Business relocation demands strong leadership; it's more than a facilities project, requiring strategic decisions to protect revenue, reliability and culture

Business relocation: why leadership matters more than facilities planning

Amy Knight
Jun 11 '26
Business relocation demands strong leadership; it’s more than a facilities project, requiring strategic decisions to protect revenue, reliability and culture
Learn how supply chain disruption is reshaping business strategies in today's world of constant change and uncertainty

The age of permanent disruption: navigating supply chains in a volatile world

Amy Knight
May 7 '26
Learn how supply chain disruption is reshaping business strategies in today’s world of constant change and uncertainty
Seven years ago Must Have Ideas consisted of just three people, all packing orders around a dining table. Fast forward to today, and Must Have Ideas has now turned over £80 million

From zero to £80 million: how doing the ordinary exceptionally well built an unstoppable business

Amy Knight
Apr 8 '26
Seven years ago Must Have Ideas consisted of just three people, all packing orders around a dining table. Fast forward to today, and Must Have Ideas has now turned over £80 million
For any business that has hit a significant milestone, they’ll know that the moment itself isn’t the achievement — it’s the journey.

What milestones reveal about businesses

Amy Knight
Mar 9 '26
For any business that has hit a significant milestone, they’ll know that the moment itself isn’t the achievement — it’s the journey
The power (and pressure) of being a face of your business

The power (and pressure) of being a face of your business

Amy Knight
Feb 9 '26
In today’s hyper-connected world, customers crave authenticity
Although Q4 feels a long time ago, it’s natural to look back—not just at the numbers, but at the lessons that will shape the year ahead.

Reflections on Q4 and the lessons that will shape 2026

Amy Knight
Jan 12 '26
Although Q4 feels a long time ago, it’s natural to look back—not just at the numbers, but at the lessons that will shape the year ahead
Recruitment will make or break your business – and these days the best candidates aren’t waiting for job ads – they’re choosing where they want to work

Recruitment reinvented: winning in a world where talent has choices

Amy Knight
Dec 17 '25
Recruitment will make or break your business – and these days the best candidates aren’t waiting for job ads – they’re choosing where they want to work
Scaling without sacrifice: how to grow and keep company culture intact

Scaling without sacrifice: how to grow and keep company culture intact

Amy Knight
Nov 7 '25
Scaling is the dream of every founder, but it’s also where your company culture faces its biggest test
Customer service isn’t just a department – it’s a strategy

Customer service isn’t just a department – it’s a strategy

Amy Knight
Oct 8 '25
At Must Have Ideas, customer service is at the heart of everything we do – a core business strategy that influences everything from how we select products and build our website to how we fulfil orders
Growing pains: How the commercial property market is failing ambitious businesses

Growing pains: How the commercial property market is failing ambitious businesses

Amy Knight
Sep 22 '25
When Must Have Ideas launched in 2018, we were literally working from our home, packing orders at the dining table and storing stock in the spare room
Why starting a business has never been easier

Why starting a business has never been easier

Amy Knight
Aug 6 '25
Thanks to lower startup costs, a world of digital resources and global markets just a click away, there’s never been a better time to start a business
The importance of owning your own infrastructure

The importance of owning your own infrastructure

Amy Knight
Jul 3 '25
In an age where businesses have become increasingly reliant on third parties, here at Must Have Ideas we’ve resisted the temptation to outsource any area of our operations