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Amy Hopper
Amy Hopper
Sociologist and Entrepreneur: Amy founded her first digital agency at 25, got hit by a car at 26, lost half her hair, shaved her head, grew her agency to a top 30 UK Google Partner, had a spinal fusion, was wheelchair bound, sold her agency, rebuilt her body, hiked 600km solo around Europe, took to the speaking circuit, founded TOA the performance consultancy group, and now works with companies to remove psychological barriers and produce higher-performing teams. The Digital Wolverine (as named by LinkedIn, and now it’s stuck!)
There are few concepts in modern business that are as universally championed (but as poorly executed) as feedback

The feedback fallacy: Why we love speaking, but are terrible at listening

Amy Hopper
Jan 2 '26
There are few concepts in modern business that are as universally championed (but as poorly executed) as feedback
When the state squeezes the startup

When the state squeezes the startup: The psychology of hostility towards entrepreneurs

Amy Hopper
Dec 15 '25
Nearly every founder I know listened to Rachel Reeves’ budget announcement with a sharp intake of breath
Quietly, we’ve built a working culture where pushing through stress is seen as a skill, and recovery is something you do quickly, neatly, and preferably off the clock.

From resilience to resignation: The commodification of coping

Amy Hopper
Dec 4 '25
Quietly, we’ve built a working culture where pushing through stress is seen as a skill, and recovery is something you do quickly, neatly, and preferably off the clock
Our company values are trust, respect and whatever we said in that email that time

Our company values are trust, respect and whatever we said in that email that time

Amy Hopper
Sep 16 '25
Company values: the glittering north star of modern business. Laminated, laminated again, and pinned proudly to reception walls and onboarding slide decks
Rethinking absence: What the first 28 days tell us about mental health and work

Rethinking absence: What the first 28 days tell us about mental health and work

Amy Hopper
Aug 27 '25
Mental health-related absences are now the leading cause of long-term sick leave in the UK
Why the rise in ADHD diagnoses could transform the future of work .jpg

Why the rise in ADHD diagnoses could (and should) transform the future of work 

Amy Hopper
Jul 18 '25
Nearly 2.5 million people in the UK have ADHD, according to the NHS. That’s a figure large enough to fill Wembley Stadium more than 35 times, and yet, for decades, workplaces have been designed as if this was an invisible minority
Wellbeing as wallpaper: How corporates decorate over dysfunction

Wellbeing as wallpaper: How corporates decorate over dysfunction

Amy Hopper
Jun 25 '25
There’s a new kind of office wallpaper trending, and it’s not moss walls or minimalist murals. It’s meditation workshops
Collaboration isn’t dead, but conformity is. Here's why celebrating individual brilliance is the real secret to effective teamwork.

The team is dead: Why individuality is the future of the workplace

Amy Hopper
May 28 '25
Collaboration isn’t dead, but conformity is. Here’s why celebrating individual brilliance is the real secret to effective teamwork