Alison Shadrack MCIPR, Founder & CEO of Adia PR, and a serial entrepreneur with a talent for raising awareness and building influence. With a passion for good PR, Alison has earned a place among the UK’s Top 100 Media Influencers in the entrepreneurial space. She is the founder of two international B2B and B2C e-commerce businesses and serves as a PR advisor to some of the UK’s top entrepreneurs and disrupters. Despite her extensive experience and impressive network, Alison is equally enthusiastic about working with young entrepreneurs and start-ups. Her boutique PR agency, built on solid experience and connections, boasts a team of world-class PR professionals dedicated to creating bespoke campaigns that grab media attention. In 2017, Alison was awarded the Highly Commended Small Business (up to £10 million) Director of the Year award by the Institute of Directors (East of England).