Alexander Legoshin is the CEO and Co-Founder of Gemba. He brings over 25 years of experience in IT, Marketing, and banking industries, including 10+ years in senior marketing and 6+ years in senior software development roles. As a non-UK founder, he bootstrapped Gemba with personal savings due to limited capital access and networks in the UK. He leads Gemba's overall strategy and is the primary attendee for the JPMorgan FinTech Forward Programme.