livewire
Activity: Events, Events Management, Video Production
Region: UK, USA, Austria
Founded: 2015

Live Wire

Live Wire specialises in delivering the technical infrastructure behind some of the world’s most high-profile live sporting events.

Our work is focused within global sport, with a strong emphasis on Formula 1, where precision, speed, and reliability are non-negotiable. In environments where there is no margin for error and no opportunity for delay, Live Wire provides the expertise that keeps everything running seamlessly.

The business was founded over a decade ago in response to a clear challenge within the live events and broadcast sector. Major sporting events were becoming more complex, more international, and more technologically demanding, yet delivery models often relied on fragmented teams and short-term contractors. Live Wire was created to offer something better: a dedicated, end-to-end technical partner capable of managing complex builds anytime, anywhere.

Since then, Live Wire has grown alongside the global sporting calendar, building a reputation for delivering in high-pressure environments where performance is critical. Formula 1 has become a core part of our work, shaping how we plan, resource, and execute projects. The pace, precision, and scale of F1 demands absolute clarity and an exceptional standard of delivery – values that can be seen in everything we do.

Live Wire provides full lifecycle solutions for live sporting environments. Our involvement often begins at the planning stage, working closely with rights-holders, teams, broadcasters, and creative partners to develop technical strategies that support both operational needs and fan experience. From temporary installations and broadcast compounds to hospitality spaces and immersive brand environments, our role is to ensure the technology works flawlessly under live conditions.

From planning, we move into procurement, logistics, and build delivery. Our project managers and technicians travel globally to install, integrate, and commission systems on-site. This hands-on approach is critical in the sporting world, where timelines are compressed and conditions can change rapidly. Having Live Wire’s experienced personnel on the ground allows us to make informed decisions quickly, maintain quality control, and keep projects moving forward.

Once systems are installed, they are tested rigorously to ensure they can withstand the demands of live sport; long days, tight turnarounds, and global broadcast scrutiny. We don’t simply install equipment; we ensure it performs reliably across an entire event cycle. Our handover includes clear documentation and support, giving clients confidence that their systems are ready for live operation.

What sets Live Wire apart is our ability to operate calmly and consistently in environments where pressure is constant. Sporting events, Formula 1 in particular, require teams who understand the realities of live delivery; immovable deadlines, international travel, and the expectation that everything works first time. Our team is selected and trained specifically for this reality.

We differentiate ourselves through continuity and trust. Clients work with a dedicated Live Wire team that understands their workflows, standards, and expectations. This long-term partnership approach reduces risk, improves efficiency, and allows us to anticipate challenges before they become problems. 

At its heart, Live Wire is a people-driven business. Our technicians and project managers take pride in the fact that their work supports events watched by millions around the world.  In a sector where failure is highly visible and time cannot be extended, Live Wire is trusted to deliver. Through our focus on sporting events and our deep experience within Formula 1, we continue to power live environments where precision, performance, and reliability matter most.

EB100 People's Choice Award

Contribution
Live Wire Productions connects world-class live events with real opportunities for people. We create graduate placements and apprenticeships in event technology, partner with universities such as Oxford Brookes, and actively recruit from diverse backgrounds. By growing skills and careers, we help open up an engineering-led industry that can often feel closed to many.
Support
We look after the people who look after our shows. Our team have access to a BUPA employee assistance programme, formal health and safety training through Citation, and clear TOIL and time-off policies for life on the road. Managers stay close to crews on site and at base so issues are picked up quickly and support never feels far away.
Innovation
Innovation for us means mixing garage-level problem-solving with long-term R&D. We build and operate our own True Race simulators used with Formula 1 teams, and are hiring software, data and AI specialists to keep pushing what live experiences can do. We also trial tools such as TRACE by isla to understand and reduce the footprint of our projects.
Future
Our next chapter is about scale with responsibility. We are formalising our environmental policy, using tools like TRACE and specialist ESG training for our crews to make every event lower impact. At the same time, we plan to grow our apprenticeship and placement routes so the next generation of technicians, engineers and creatives can build their careers with us.