MASANAS is the philanthropic venture arm of the Sweeny family, founded by Mark and Natalie Sweeny. Built on decades of entrepreneurial success, we combine practical expertise, strategic guidance and investment to help ambitious people and businesses realise their potential.
Alongside this, we support community projects that help young people build confidence, develop skills and broaden their horizons.
We believe success is most meaningful when it creates opportunities for others and contributes to a stronger, more prosperous Wales.
MASANAS operates across four distinct but complementary pillars:
1. Strategic Advice & Guidance: Every business faces moments where experience matters. Through direct access to Mark Sweeny and his associate network of contacts, including hands-on NED support, we provide strategic guidance, honest challenge and practical insight shaped by years of building, growing and investing in successful businesses.
2. Business Support Services: Building a successful business demands your attention. We provide the operational support through our network of trusted business partnerships in the areas of Finance, HR, Payroll and Digital Marketing that keeps things running smoothly, giving founders and SMEs the freedom to focus on growth, customers and the opportunities ahead.
3. Investment: We back Welsh businesses with ambition, potential and the determination to succeed. Alongside patient capital, we bring experience, perspective and a genuine commitment to helping businesses achieve their ambitions.
4. Community Impact: We believe opportunity changes lives. That’s why we support projects that help young people build confidence, develop skills and raise their aspirations, creating stronger communities across Wales.