Authentic presenter led video content is becoming more and more popular on social media. And it’s not just platforms like TikTok.
Even business platform LinkedIn is full of ‘piece to camera’ videos. CEO’s and founders are posting regular video updates and thought leadership pieces to entertain, inform and engage their network and potential customers. These videos are cheap and easy to make, you can produce a video clip in just minutes.
It seems we are all capable of becoming influencers and increasing our personal and corporate brand by simply posting regular video content. After all, what separates us mere mortals from well-known and well-paid professional influencers is basically posting regular video content. Before I offend any influencer, I understand there is marketing and building an audience etc but at its core, it’s about posting regular content.
The good news is, there are now no technical constraints to produce episodic video content. However, there is one big constraint that stops people leveraging the power of video and that is camera shyness.
There are many SME founders that just don’t like being on camera or feel they have nothing interesting to say or they will be mocked for ‘trying to be an influencer’ or all sorts of other reasons that just stop people doing it. I can relate, I do a weekly video podcast and it took me a while to get over the ‘I am going to be rubbish’ stage. In all honesty I still have not got over that stage.
Perhaps it’s time to look for possible online stars within your team or even in your interview process for new team members. Does someone have a charisma that makes you want to listen to them? Do they speak passionately and succinctly? Are they active online and producing their own videos already? Do they just have something about them?
It may be time to find your own in-house content creators who can produce regular content on your social channels, just devoting a couple of hours a week to this could pay big dividends.
We tend to only think of influencers based on the size of their audience, however the ability to make regular engaging content quickly and easily and be relaxed on camera is a valuable addition to any team.
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