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The big idea: Nutrifix

Written by Eric Johansson on Friday, 07 April 2017. Posted in Fresh faces, Interviews

This app aims to make it easier to stay fit and enjoy nutritious snacking on the go

The big idea: Nutrifix

Slimming down is easier said than done. It’s a sad fact that while 48% of Brits have tried to lose weight in the last year, only a few have succeeded, according to a study from Mintel, the marketing agency. And as every up and coming entrepreneur knows, keeping track of your calorie intake is difficult when you live your life in the fast lane. All it takes is a long day chasing VC backing with no packed lunch and off the wagon you fall. However, the entrepreneurial minds behind Nutrifix, the app that helps users find healthy snacks on the go, aim to prevent that from happening.

Born out of founder and CEO Joel Burgess’s own experience with the trials and tribulations of losing weight, the app is designed to cut out all the fuss around eating healthily. The only thing the user needs to do is to set their weight and goals, letting the pocket nutritionist do the rest. And not only does it take note of how much users eat but it also helps them find places close by that offer meals suited to their dietary needs.

Given the simplicity of the idea, it’s really a no-brainer as to why Nutrifix has already attracted 770 members since its soft launch in January. The fact that close to 9,700 food outlets and over 70 restaurants have signed up to the pocket nutritionist doesn’t hurt either. Nutrifix was also one of the first startups to be signed up when Just Eat kicked off its food tech accelerator in November last year.

The app launched a crowdfunding round on Crowdcube in March and while it hasn’t closed at the time of writing , the simplicity of Nutrifix makes us want to bet that the startup is fighting fit for the future.

About the Author

Eric Johansson

As feature writer and resident Viking, Eric ensures EB is filled with engaging and eclectic entrepreneurial stories. While one of our freshest faces, he has sharpened his editorial teeth by writing about business, entertainment and fitness.

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