Right tech for the right job…

A great tech stack doesn’t need to be complicated or expensive, tools should work for you—not the other way around

A great tech stack doesn’t need to be complicated or expensive, tools should work for you—not the other way around.

I’m a big believer in tools that do their job without creating more work.  Over the years, I’ve tried a bit of everything. Some tools stuck, some didn’t. But these days, I’ve got a solid stack that keeps me focused, organised, and working at pace…

Here’s what I’m using right now—and, most importantly, why.

Slack – For quick, clear comms

Slack is our daily comms hub. It’s where team updates, questions, quick wins and random GIFs live. We keep things tight with clear channels, proper threads, and reactions instead of replies when possible. We even have it kinked to Salesforce for reminders!

Less email. Fewer meetings. Faster flow. And quick ‘moment’ calls.

Could also try: Microsoft Teams, Discord, Twist.

Monday.com – For planning and progress

I’ve used a lot of planning tools, Monday is the one I stuck with.  It’s clean, flexible and easy for the team to pick up. We use it to track projects, manage workload, and stay aligned. Automations take care of repetitive admin. Dashboards show what’s moving and what’s stuck.

It’s not just for project managers. It’s for anyone who needs visibility on what they are doing. Can also use used as a back up CRM!

Also worth a look: ClickUp, Notion, Trello.

Salesforce – CRM backbone

Salesforce is our CRM. It’s big, customisable, and a bit heavy at times—but it works.  It handles pipeline tracking, lead scoring, activity logging and forecasting. And crucially, it plays well with other tools like Outreach, Slack, and Looker.  We use it as our source of truth. If it’s not in Salesforce, it didn’t happen.

Other options: HubSpot, Pipedrive, Zoho.

Google Workspace – Documents, fast

Docs, Sheets, Slides, Calendar—Google Workspace keeps everything moving and connected. 

As a team we use Google to collaborate live, share folders, and rarely deal with versioning headaches. It’s lightweight, reliable, and deeply integrated across the stack – drafts, decks, data and everything in between.

Alternatives: Microsoft 365, , Quip, Notion, Dropbox Paper.

LinkedIn & LinkedIn Sales Navigator – Smarter prospecting, presence and networking

LinkedIn is where I show up and probably where most people know me from.  And with that Linkedin Sales Nav is my prospecting engine.

With advanced filters, lead lists, job change alerts—it gives context before contact. Used well, it’s a huge time-saver. You reach out with relevance, not just another “hey there” cold message.

Other tools to check out: Apollo, Lusha, ZoomInfo.

Gong – Call intelligence, done right

Gong is a game changer for both sales and sales leaders.

It records and analyses calls, pulling out insights on what’s working, what’s not, and where deals are heating up (or going cold). We use it to review conversations, coach the team, and spot deal risks early. It allows us to level up how we sell.

You could also try: Chorus, otter.ai, Fireflies

Outreach – Sales at scale

Outreach helps me and my SDR;s manage outbound properly.  It automates sequences, follow-ups, and activity logging—without losing the personal touch. It keeps everything on track so deals don’t slip through the cracks. If you’re doing serious outbound, you need a tool like this.

Similar platforms: Salesloft, Apollo, Lemlist.

Other tech:

Looker – Clarity from data

Looker helps us make better decisions, pulls data into clean dashboards that tell a story—performance, conversions, pipeline, campaign ROI..

Pocket Casts – Clean, simple podcast

Look I listen to a lot of podcasts and Pocket Casts is my go-to player—clean interface, offline listening, easy to organise

Riverside FM – Podcast recording made simple

When I’m recording, I use Riverside, It records local, high-quality audio with clean tracks, simple editing, quick exports.

Apple voice notes – Capturing ideas on the go

Voice notes are perfect for quick thoughts, reminders, or idea dumps when I’m walking or between meetings. They’re informal but powerful. Easy to review or transcribe later.

Final Thought

A great tech stack doesn’t need to be complicated or expensive.

Mine’s built around clarity, speed and integration. The tools talk to each other. They fit the way I and the team work. And most importantly—they help me focus on the real work, not just managing tools.

But equally its dynamic… if something stops adding value, I swap it out. If a new tool saves time or sharpens output, I try it.

Tools should work for you—not the other way around.

ABOUT THE AUTHOR
Phil Hobden
Phil Hobden
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