Entrepreneur Andrew Scott, CEO of The Ascot Group, shares the lessons he learned from hitting rock bottom and starting again

Michael Hunter of Welbeck Cambridge argues that the information advantage businesses once held over customers has disappeared – and that the firms embracing transparency are now winning trust, reducing friction and standing out in crowded markets

Julie Firth of STORY22 explains why the businesses pulling ahead with AI are not the ones with the best prompts – they are the ones who did the hard work on their marketing fundamentals years ago

Business trends can inspire new ideas, but understanding what customers need should determine which ones deserve your time and money

Phil Hobden explains how Pixar storytelling techniques can help salespeople create stakes and emotional engagement to win B2B customers

Andrew Scott, one of the UK’s leading entrepreneurs and business experts, explains why being visible, memorable and trusted can matter more to business growth than being the best at what you do

Ambitious customers can drive growth for businesses that choose to scale alongside them, even if they are not the biggest

Sophie Milliken on how writing a book transformed her business profile and why thought leadership is now the most powerful marketing tool available

Julie Firth explains how overstating a company’s size creates hidden costs, from weaker referrals to silent churn, and offers practical checks

Michael Hunter of Welbeck Cambridge argues that in a market saturated with options, trust has become the most powerful competitive advantage a business can build

Julie Firth explores why customers forgive some mistakes but remember others, and how managing expectations can protect trust and loyalty

Market Location’s Steve Forsdick explains why poor-quality data can undermine technology, waste resources and quietly damage business growth