Whether it’s your first time as a finalist or you’ve been here before, awards night is always a thrill. It’s not just a chance to dress up and celebrate – it’s a chance to own your success, connect with inspiring people, and take a bold step into greater visibility.
But we know that with all the excitement can come a few nerves too.
What do I wear?
What if I don’t win?
How do I introduce myself without sounding awkward?
Let’s take the pressure off. Below are some real-world tips to help you feel confident, look fabulous, and make the most of your big night.
- Remind yourself: you deserve to be there
Let’s start with the mindset – because it matters more than the dress.
Imposter syndrome loves to whisper things like, “You’re not really award-worthy,” or “They’ll find out you don’t belong.” But guess what? You’re not here by accident. You were nominated for a reason. Someone saw your work and said, “This woman deserves recognition.”
Own that.
Walk into the room with your head high – even if your stomach has butterflies. - Plan your look in advance
Yes, it’s not about the outfit – but let’s be honest, when you feel good in what you’re wearing, it shows.
Whether you go full glam or prefer simple elegance, choose something that feels you. This isn’t the time to experiment with shoes that pinch or outfits that make you feel self-conscious.
Tip: If the event has a red carpet or press photos, think about colours and styles that pop on camera. And don’t forget to check the dress code (formal? cocktail? black tie?) well ahead of time. - Bring business cards (yes, still)
Yes, even in 2025, business cards are still relevant – especially at events where tech might not be handy or where conversations happen quickly.
But even if you don’t carry cards, have a go-to way to connect. LinkedIn QR codes, Instagram handles, or a personal website link are perfect to keep on hand. - Perfect your one-liner
Awards events are buzzing with conversation. Be ready with a clear, simple introduction. Something like:
“Hi, I’m Emma, I run a branding studio for ethical fashion brands. It’s my first time being nominated and I’m thrilled to be here!”
No pressure to be flashy – just be yourself, and say it with confidence. That alone makes a big impression. - Arrive early – not fashionably late
Arriving a little early gives you the chance to settle in, get familiar with the space, and even strike up a few casual conversations before things get busy.
And if you’re nervous about walking in alone – remind yourself: everyone feels a bit awkward at first. But the earlier you arrive, the easier it is to break the ice. - Support other finalists
It’s natural to be focused on your own category, but part of the magic of awards night is celebrating everyone in the room.
Clap loudly. Smile genuinely. Share someone’s win on your Instagram story. When you cheer others on, it uplifts the entire experience – and you’ll be remembered for it. - Prepare a short ‘just in case’ speech
You might not think you’ll win. You might even be convinced someone else will. But if your name is called and you have nothing prepared… well, let’s avoid that moment.
A short, sincere thank-you goes a long way. Think:
– Thank the organisers
– Acknowledge your team or supporters
– Share one heartfelt sentence about your journey
Even 30 seconds can leave a lasting impression – on the audience, the press, and most importantly, on yourself. - Be camera-ready (but don’t panic about it)
There may be official photographers, livestream cameras, or press interviews happening on the night – and while that can feel daunting, it’s also a huge opportunity.
Smile. Be gracious. Remember that how you show up reflects your brand.
If you’re asked for an interview or photo, take a breath and say yes. You never know who’s watching, or what doors could open from a single clip or quote. - Network gently, not aggressively
Think of the event as a relationship-builder, not a sales floor. Instead of pushing business cards or pitching your services, focus on connection.
Ask people about their work. Listen. Be interested. That’s how real opportunities start.
And don’t forget to follow up afterwards. A simple LinkedIn message saying “Loved meeting you last night!” can go a long way. - Soak it all in
You’ve worked hard to get here. Whether you win or not, you’ve been recognised, celebrated, and included. That matters.
Take a deep breath. Let yourself enjoy the moment.
Take the selfie. Clink the glass. Cheer for others.
This is your moment – and you’ve earned it.
Business awards night isn’t just about accolades – it’s about affirmation.
It’s a reminder that your work matters. That you’re making a difference. That you are, in fact, exactly where you belong.
So go on. Shine.
Photo credit: Catherine Mountain, Women’s Business Conference & Awards
