If you are not leveraging social proof in your marketing campaigns then you need to do it right now! While stocks last and offer ending soon.
When someone visits your website they want to know three things. What you do, how much it costs and who you work with. The third one is social proof.
In a nutshell, social proof is an agreement amongst people that something is good. For some strange reason us humans have a desire to follow winners, and being a ‘winner’ is money in the bank. It’s just how business works and even if you know the game it’s difficult to not be a part of it.
I never buy clothes with a designer label but still can’t resist reading an article about Elon Musk or Jeff Bezos in case some of their wisdom will rub off on me somehow. Designer clothes and Elon Musk are products of social proof, and once things start getting popular we tend to jump onboard.
So how does this help you? Well, I am not suggesting you become Elon Musk or Stella McCartney but start collecting as much social proof as you can and put it front and center on your marketing to reassure people your product or service is quite popular. For example, the clients you work with, awards you have won and especially testimonials and reviews. The power of testimonials and reviews is enormous. Make sure you have some testimonial quotes and especially videos so people can actually see your happy customers.
Leverage the relevant review sites for your industry by encouraging reviews as this is also fantastic for SEO and also use tools like ShoutOut.social to capture both video and written reviews from your customers easily. The less friction your customers have to give you a review the better.
ShoutOut also enables you to make bespoke case study web pages with videos, photos and text to add to your website.