Business leaders, employees and customers today are all facing an unprecedented combination of challenges. We have more and more devices competing for our attention. Around the world there seems to be increasing levels of conflict and polarisation. Technologies are developing at a dizzying pace, and climate change continues to dominate the agenda for many organisations.
So, how can a leader make a meaningful difference when faced with such a plethora of thoroughly modern problems? The answer, according to this new book, is a skill that leaders of all kinds have been using for millennia – storytelling.
The author, Zoë Arden, is an expert in purpose-led leadership and communications, as a Fellow at the University of Cambridge Institute for Sustainability Leadership. Within the book she manages to distil her deep expertise in the intersection of leadership and narrative into a practical, accessible and thought-provoking guide.
The book is packed with real-world insights, and as you read through, it is very easy to start applying the ideas to your own work. So, next time you want to create an engaged community of customers, you want to gain empathy to better understand your team or you need a stakeholder to really buy into your new idea, this book will show you how to make storytelling your leadership superpower.
Story-Centred Leadership: Crafting Cultures of Change by Zoë Arden is published by Routledge
