Technological developments have often been a gift for budding entrepreneurs, with some of the biggest business success stories of recent years being driven by people who have spotted and jumped on the latest digital trends. But staying ahead of the innovation curve as you scale up and diversify can be intimidating, especially if you’re unsure where to invest your time and effort when both are limited.
This new book by author and futurist Andrew Grill provides an expert blueprint to understanding the latest digital trends and exactly how to start using them for your advantage – whatever sector your business is in.
Andrew Grill has over 30 years’ experience in the technology industry and a clear passion for innovation that has carried through from his childhood. Digitally Curious recalls his earliest tech experiences and anecdotes from his professional background working in several startups and as a Global Managing Partner at IBM, amongst other leadership roles. It’s clear from the first page that you are in safe hands and that Grill is a man on a mission to help others build their understanding of the tech world. What follows is a comprehensive guide to some of the biggest and brightest trends currently – and imminently – at play.
One of the first questions Grill asks his readers is ‘have you Googled yourself lately?’ and a key part of the book focuses on how technology has changed how we operate professionally. Answering this question may feel strange at first, but Grill stresses the importance of protecting and leveraging our digital identity for work purposes. For entrepreneurs, it could be the difference between your products reaching the right audience or being hidden beneath pages of searches. Grill shares how to hone your digital image with great advice for new business owners wanting to craft the perfect digital first impression. There’s also lots of discussion on new technology legislation and security issues which may pose a challenge to business owners, with Grill providing analysis and advice on what you need to prioritise in the months and years to come.
For Grill, being digitally curious is not about becoming an IT expert but about being adaptable and open to trying new digital tools as they are available and evolving. This book offers a starting point to do so, with the early chapters on deploying AI in the workplace sharing some insights into where this technology can be most effective whilst also highlighting issues that might arise and could have a huge impact on your timelines and growth.
Alongside this focus, the book introduces over 200 technology concepts, ranging from the big buzzwords of the moment – like the metaverse and bitcoin – to evolving trends like quantum computing, blockchain and the subscription economy. Each are explained in a straightforward, practical way, removing the jargon and stress of keeping up with change. This approach is ideal to give you and your teams the confidence to discuss and implement these tools in your organisations.
Digitally Curious offers simple ways to stay ahead of the curve, making it the perfect reference guide for managers, business owners, employees and anyone wanting to harness the power of technology and prepare for the next wave of innovation.
Digitally Curious: Your Guide to Navigating the Future of AI and All Things Tech by Andrew Grill, published by Wiley, out now priced from £13.99 for the Kindle edition.
