needi
Activity: eCommerce, Sustainability
Region: Northern Ireland
Founded: 2021

needi

needi is the go-to gifting platform helping top companies attract, retain, and reward people through powerful, personalised gifts and branded merchandise.

needi is the intelligent corporate gifting concierge transforming how modern businesses build lasting relationships. As the go-to gifting platform for some of the world’s biggest and most forward-thinking companies, needi delivers everything from meaningful client and team gifts to fully customised branded merchandise, all under one seamless, bespoke platform.

Powered by AI and rooted in psychology, needi is on a mission to make every gift count. We help brands create unforgettable moments that drive engagement, improve retention, and strengthen emotional connections with their people. Whether it’s employee onboarding, anniversaries, seasonal celebrations, or client loyalty campaigns, our personalised approach ensures every gift is a reflection of a company’s values.

By connecting our clients with exceptional products from local, independent, and sustainable businesses, we help turn corporate gifting into a force for good. From fast-growing startups to global giants, companies trust needi to save time, delight recipients, and elevate their brand through curated, conscious gifting experiences.

Founded by award-winning entrepreneur Louise Doyle -winner of the Great British Businesswoman Award for Innovation & Technology – needi has quickly gained national recognition. The company was ranked #58 in TechRound’s Top 100 and previously placed #21 in the Elite Business Top 100, cementing its reputation as a standout innovator in the tech and gifting space.

With over 150 loyal clients and counting, needi is redefining what corporate gifting should be – seamless, meaningful, and built for the future.

EB100 People's Choice Award

Contribution
Support is at the center of needi. We champion more than 300 small makers across the UK and Ireland and help them reach customers they would never access to alone. We offer advice, share their stories and stand by them during busy and quiet seasons. Our purpose is to help independent creators grow with confidence and feel supported every step of the way.
Support
Our community is everything to us. We connect businesses with independent makers and celebrate the people behind every product. We spotlight diverse founders, run joint campaigns and keep our platform a place where small businesses feel seen. When companies choose needi, they support real people, real families and real communities.
Innovation
Needi was built on kindness and respect. We are a female founded, purpose led team that values wellbeing, flexibility and a supportive workplace. We treat our partners with the same care, helping them create meaningful recognition moments. Our culture is simple. Be thoughtful, stay human and stay true to the values that shaped us.
Future
Our future is about growing our impact while staying true to our purpose. We want to bring more independent makers onto the platform, support thousands of local jobs and help businesses choose gifts that create real value for people and the planet. We plan to invest in better tools, stronger partnerships and new ways to champion small businesses across the UK and Ireland.