HONA (Home of Nail Art) is a purpose-led British nail brand founded in South Wales with one clear mission: to make the professional nail industry safer and more respected. We specialise in hypoallergenic gel systems, developed without high-risk sensitisers such as HEMA, HPMA, IBOA and TPO, helping protect the health and careers of nail technicians.
Unlike many brands in the sector, HONA formulates with a science-first approach. With in-house research and development, advanced quality control processes and a commitment to transparency, we focus on long-term safety, performance and education rather than trends alone. Our innovative “Prescriptive Manicure” method has helped reshape how professionals choose products based on individual client needs.
Beyond products, HONA is deeply committed to raising standards across the beauty industry. As Patrons of the British Beauty Council, we actively contribute to conversations around regulation, professional recognition and safer cosmetic practices.
From education and community events to international expansion, HONA continues to position Wales and the UK as leaders in responsible nail innovation.