Activity: Home Cleaning
Region: London
Founded: 2020


Homethings is on a mission to change the way the world cleans. After discovering that most household cleaning sprays are 90% water, packaged in single-use plastic bottles, co-founders Matt Aubrey and Tim Keaveney set out to create a more sustainable solution that would keep our homes (and the planet) clean. 

In September 2020, Matt Aubrey and Tim Keaveney launched Homethings; a revolutionary series of waterless, refillable and reusable cleaning sprays that consumers activate by adding water at home – just add tap™. Their innovative, non-toxic range of effervescent tabs and refillable bottles made of 100% post-consumer recyclable plastic, help to not only limit single-use plastic waste but also reduce the carbon emissions produced from shipping water-based concentrates.

The product portfolio includes Allthings – a Multi Purpose surface spray; Baththings – a Bathroom surface spray; Shinythings – a Glass, Mirror + Stainless Steel surface spray; Floorthings – ‘drop and mop’ floor cleaning pods, Dishthings – plastic free eco dishwasher tablets and Laundrythings – plastic free eco laundry pods. 

Most recently, Homethings launched Washupthings – the UK’s first powder-to-gel washing up liquid developed in partnership with Innovate UK.

In March 2022, the business secured its first nationwide retail listing with Waitrose, listing 9 of its products across 232 stores across the UK.

Homethings is B Corp certified and was awarded B Corp ‘Best for the World’ status in the environment category in 2022.