AI is poised to reshape nearly every industry. Goldberg reiterated NetSuite’s mission to help businesses navigate these shifts with a data-centric, user-friendly approach that doesn’t require customers to adopt technical AI skills. NetSuite’s latest innovations are designed to help small and medium businesses work smarter, faster, and more strategically – not just today, but into a future increasingly shaped by automation.
“Organisations in the UK are looking to AI to help them be more productive and do more with less, but knowing where to start can be overwhelming,” he said. “With our AI built in, not bolted on and by offering it at no additional cost, NetSuite is helping customers reduce the barrier to entry and quickly and easily benefit from the latest advancements to gain deeper insights and boost efficiency.”
AI adoption on the rise
Goldberg acknowledges that NetSuite has a key role to play in helping customers deploy AI, and says NetSuite customers are responding positively to the new features coming to the suite.
He points to the introduction of Text Enhance – a generative AI tool integrated into NetSuite that helps users craft clear, contextual messages across different business functions – in helping customers take steps to use AI within the platform.
“One of the first generative AI features released was Text Enhance because it was an easy and obvious way to leverage large language models right in NetSuite,” he explained.
For example, Sowvital, a British lifestyle brand offering fragrance, hand care, and elevated garden accessories for the design-conscious customer, has leveraged Text Enhance to support the way it describes its products.
“Text Enhance has tightened up our product descriptions. The tone of voice is spot-on for our brand and incredibly accurate, consistently producing customer-ready content,” says Jack Lewis, founder of Sowvital.
Agentic AI in finance
Goldberg also highlighted why the finance department is ripe for AI innovation as NetSuite announced Financial Exception Management, an AI agent designed to proactively detect and manage financial anomalies.
“Finance departments spend a huge amount of time tracking problems down after the fact. Financial Exception Management finds those issues earlier than you would normally find when you’re closing the books,” he said.
Goldberg emphasised that earlier detection could help alleviate pressure on the finance team before crunch points, such as quarter-end.
“It finds these anomalies proactively and earlier and provides suggestions on ways to deal with them,” he added. “A lot of what finance departments do is communicate with the people involved in that transaction. I think you’ll start to see a lot more automating of that communication, so it happens quickly and reliably. Ultimately, that’s going to increase productivity and help finance become more strategic.”
Collaborating with AI
With AI’s potential to automate routine tasks and free up employee time, Goldberg pointed out how new technologies typically shift the focus of human work rather than replace it.
“Historically, there’s always been work for humans to do. Personally, I believe it’s about up-leveling what people can work on. Finance professionals and the people using NetSuite are incredibly capable, and as an organisation, you’re still defined by your people. You’re going to want to keep them – and there will always be plenty of work to do to make businesses more effective.”
He explained how AI today is helping employees move from urgent, repetitive tasks to more strategic, important work – which adds overall greater value to the business. “You know how you often work on the urgent things instead of the important ones? If AI can help clear the urgent work, people can spend more time on the important, longer-term, strategic tasks,” he said.
AI can also still lack the deep judgment and contextual understanding required for critical decision-making. “We’re still far from the point where AI can fully replace human judgment,” said Goldberg. “Sure, AI can offer great suggestions – there’s no doubt – but it may not have the full context or judgment needed for specific, strategic decisions. So, NetSuite’s AI capabilities are focused on augmenting the skills, capabilities, and reach of your existing people.”
Taking aim at business complexity
NetSuite also announced SuiteSuccess Anything-as-a-Service (XaaS) Edition, designed to help businesses manage diverse revenue streams. For example, as businesses look at new ways to monetise their revenue streams, such as services companies that begin to sell products, operations become more complex. NetSuite’s new solution helps to connect data and automate processes across financials, inventory, sales operations, and more, to help tackle this complexity.
“Operations are the heart of your business, whether you sell goods, services, or both. But operations can be complex and simplifying them can cause a ripple effect across your entire business,” said Goldberg.
Goldberg says an important part of NetSuite’s SuiteSuccess approach is its stairway, which helps customers gradually adopt more of the suite as they grow and the need arises, such as with subscription billing.
“Not every business is ready to adopt complex billing models overnight, and we understand that. Customers will be able to use the stairway approach to add various elements, like subscription management as you need them, with built-in best practices. It means you don’t have to reinvent the wheel.”
