Few business leaders can claim the breadth of experience Alain Bejjani brings to the subject of leadership under pressure. As former CEO of Majid Al Futtaim Group, he led one of the Middle East’s most complex organisations across 17 markets in the Middle East, Africa and Central Asia, serving around 560 million customers a year across retail, leisure, entertainment and property. With geopolitical turbulence reshaping global business, his perspective has never been more timely.
Named Gulf Business CEO of the Year and listed in Forbes Middle East’s Top 100 CEOs, Bejjani draws on his journey from war-torn Beirut to the boardrooms of the Middle East to build a practical playbook for leading through transformative times. Rather than offering a manual for crisis management, Next invites leaders to take a clear-eyed and grounded view of what the next generation of leadership actually demands.
What sets this book apart is its cross-cultural dimension. Bejjani’s insights into what Western leaders can learn from their Middle Eastern counterparts, particularly around resilience, adaptability and navigating uncertainty, are genuinely illuminating. In a business landscape where geopolitical instability is now a permanent feature rather than a temporary disruption, that perspective is both rare and valuable.
Next: Leading through the new realities by Alain Bejjani is published by Whitefox Publishing.
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