For microbusiness owners who need help creating a digital presence, AI-powered solutions are being developed with the aim of levelling the playing field.
Solopreneurs or microbusiness owners may feel that they lack the time or resources required to take their business idea online without access to digital marketing platforms or a dedicated marketing team.
Rather, by maximising the capabilities of generative AI, entrepreneurs have the potential to take the leap to microbusiness owner and get online in minutes.
Search for domain names
A domain name is often seen as the foundation of any business’ branding online – a beacon to use with the aim to attract new customers, deepen existing relationships and fuel growth.
As such, purchasing a domain name is often considered a crucial first step for a prospective entrepreneur to go from idea to online. However, purchasing a domain name could present an immediate stumbling block for those who feel they are less than tech-confident.
Buying a domain name from GoDaddy unlocks Airo, an all-in-one intelligent solution which provides an AI-powered domain search function and name generator.
Create multimedia content
In today’s digital environment, many customers are accustomed to viewing dynamic multimedia content across websites, online stores and on social media from businesses of all sizes, which may make it challenging for entrepreneurs who feel they are not content designers. Generative AI could help level the playing field for microbusinesses by helping to create text- and image-based content in just a few clicks.
A survey conducted in 2024 of more than 2,000 UK online microbusiness owners by Venture Forward, GoDaddy’s research initiative, found that entrepreneurs running businesses with an annual revenue over £100,000 reported being more inclined to use AI for business purposes (32%) compared to those running businesses with annual revenue less than £100,000 (27%). The same survey also found that using AI for content creation was the top reported business use case (76%).
Draft blog content
Boosting search engine visibility can be particularly valuable to microbusinesses and could be achievable with the help of generative AI to draft content. Search engines assess a website’s content – including blogs – for quality, relevance and authority to serve the most relevant results to searchers, who could be prospective customers.
By leaning on AI assistance for creating blog content, keywords and more search engine optimisation (SEO), drafting website articles can be used with the aim to help drive traffic and generate leads – two critical metrics for entrepreneurs getting started and hoping to grow their business. It is aways important to review AI generated content for accuracy and descriptions about your business.
Build email marketing campaigns
A clear email marketing campaign has the potential to help propel businesses and build a business’ reputation through engaging with potential, current and past customers in a personalised manner.
Building a robust email marketing campaign also has the potential to allows microbusiness owners to stay more deeply engaged with their audience.
Generate customer newsletters
Newsletters can help a business stay connected with customers by sharing information about their products and services, as well as thought leadership in their industry.
A successful newsletter can be used not just as a notification in the reader’s inbox, but as a nudge to help direct the reader towards an intended action – with the aim of incentivising them to purchase a product or service.
Entrepreneurs and microbusiness could benefit from levelling the playing field with the use of AI tools by giving them opportunities to help run their business more efficiently, stay connected with customers and power their business.
