Read this article to discover how you can generate new B2B business during a downturn in the UK economy.
Cross-sector partnerships are a great way to expand the reach of your business with new audiences.
Prestigious awards’ ceremony takes place in London this autumn.
Author Seth Godin once said that “Marketing is no longer about the stuff you make but about the stories you tell”.
The retail world is not as we once knew it. The tables have turned; driven by technology, today’s consumers have declared, “It’s not you, it’s me.”
A long time ago, I once interviewed for a job as a design manager at P&G. Expecting a thorough review of my design portfolio I was surprised to be given an exam on marketing data analysis.
Retaining customers, old and new, and enhancing the reputation of your business is always crucial but is even more so when times are tough.
The biggest challenge facing businesses today, whether an international conglomerate or a small family-run company, is marketing effectively on social media.
The saying that the customer is king was certainly drummed into me early in business. Without customers, there is no business.
It happens to all entrepreneurs. You come up with a great business idea, develop a roadmap, and immerse yourself in all of the potential directions the venture could go in. But in doing so, you forget a vital element of starting a business.