How direct marketing can deliver results
Read this article to discover how you can generate new B2B business during a downturn in the UK economy.
How to build lasting partnerships
Cross-sector partnerships are a great way to expand the reach of your business with new audiences.
Finalists named for this year’s Lloyds Bank British Business Excellence Awards
Prestigious awards’ ceremony takes place in London this autumn.
Tech start-up brand messaging: Telling a story that resonates with your audience
Author Seth Godin once said that “Marketing is no longer about the stuff you make but about the stories you tell”.
How growing retailers can level up with enterprise-size delivery experiences
The retail world is not as we once knew it. The tables have turned; driven by technology, today’s consumers have declared, “It’s not you, it’s me.”
Marketers must use ‘T-shaped design thinking’ to remain objective
A long time ago, I once interviewed for a job as a design manager at P&G. Expecting a thorough review of my design portfolio I was surprised to be given an exam on marketing data analysis.
Customer Experience should be more than just your website
Retaining customers, old and new, and enhancing the reputation of your business is always crucial but is even more so when times are tough.
Five top tips for successful social media marketing campaigns
The biggest challenge facing businesses today, whether an international conglomerate or a small family-run company, is marketing effectively on social media.
Should your customer be King or are they over-entitled royals?
The saying that the customer is king was certainly drummed into me early in business. Without customers, there is no business.
Five tips for tech PR success
It happens to all entrepreneurs. You come up with a great business idea, develop a roadmap, and immerse yourself in all of the potential directions the venture could go in. But in doing so, you forget a vital element of starting a business.
