A new report from PwC and IAB UK suggests that the rise of mobile and online video is behind the rise
Rather than going for the biggest stars, many marketers are turning their attention to influencers with smaller – but highly engaged – networks
With so much content to choose from, it's never been more important to engage emotionally
New research from Havas Media Group has unveiled the impact content has on a company’s performance
Before jumping on the bandwagon, marketers should consider if it’s right for their audience and suited to their brand
New figures from Thinkbox reveal why so many sectors are still spending money to connect with people on the small screen
A third of marketers fear that they are failing to properly target their audience in light of the new political realities, according to a new Greenlight survey
Marketers may be dreaming of chatbots but what are the risks of being an early adopter – and how smart is the technology right now?