A long time ago, I once interviewed for a job as a design manager at P&G. Expecting a thorough review of my design portfolio I was surprised to be given an exam on marketing data analysis.
The biggest challenge facing businesses today, whether an international conglomerate or a small family-run company, is marketing effectively on social media.
It happens to all entrepreneurs. You come up with a great business idea, develop a roadmap, and immerse yourself in all of the potential directions the venture could go in. But in doing so, you forget a vital element of starting a business.