Why small businesses should tap into the power of social media
With a new edition of Google Analytics coming soon, many businesses will be evaluating their analytics implementations and looking to maximise value for analysis and reporting on their digital offering.
Google is the leading search engine in the UK, and has been for some time now, holding over 90% of the search market in the US and the UK - and so, of course, most marketers focus solely on Google optimisation and results.
Despite the fears of many retailers that Christmas might be be cancelled this year, new data has found that the festive season shouldn’t be written off just yet.
Businesses have faced an exceptionally challenging environment during 2020.
The UK is gradually re-opening from lockdown
With a second lockdown in place across much of Europe, and after an extended period of isolation across the spring and much of the summer, UK businesses have faced repeated challenges throughout 2020
Black Friday was previously a day where frantic shoppers queued down the high street to find the best bargains of the year.
Customer experience has become one of the hottest buzzwords in the business world
With a 2019 CMO Survey reporting that only 36% of marketers have quantitative tools for demonstrating the impact of marketing spend on company performance, it's clear that marketing analytics tools are a grey area of understanding for many businesses.