Making the most of social media
Why small businesses should tap into the power of social media
Google analytic features so important for SMEs right now
With a new edition of Google Analytics coming soon, many businesses will be evaluating their analytics implementations and looking to maximise value for analysis and reporting on their digital offering.
Different search environments
Google is the leading search engine in the UK, and has been for some time now, holding over 90% of the search market in the US and the UK - and so, of course, most marketers focus solely on Google optimisation and results.
Christmas isn’t cancelled; Santa now does click & collect
Despite the fears of many retailers that Christmas might be be cancelled this year, new data has found that the festive season shouldn’t be written off just yet.
Building brand loyalty through authentic and relatable visuals
Businesses have faced an exceptionally challenging environment during 2020.
How SMB retailers can compete this Christmas
The UK is gradually re-opening from lockdown
Who are the lockdown winners?
With a second lockdown in place across much of Europe, and after an extended period of isolation across the spring and much of the summer, UK businesses have faced repeated challenges throughout 2020
5 tips to convert your customers to sales on Black Friday
Black Friday was previously a day where frantic shoppers queued down the high street to find the best bargains of the year.
How do you transition a business from a customer service to a customer experience brand?
Customer experience has become one of the hottest buzzwords in the business world
What is marketing analytics?
With a 2019 CMO Survey reporting that only 36% of marketers have quantitative tools for demonstrating the impact of marketing spend on company performance, it's clear that marketing analytics tools are a grey area of understanding for many businesses.
