The importance of building a personal brand
To maximise business potential, it’s vital to portray a personal touch.
Are Brands in trouble?
It’s hard to avoid the digital transformation that will soon be upon us.
Do brands need to stand for something?
We are hearing a great deal about purpose in marketing and business these days. Unilever have been on the vanguard of giving brands social, ethical and environmental purpose for a decade or more under their Sustainable Living Plan.
Startup brand positioning: creating a brand identity that aligns with your brand strategy
Brand positioning is all about creating value by differentiating yourself from competitors.
Why are you scared to increase your prices? Delivery, communication and confidence are key
We’re delighted to be sharing with you a monthly column from Dr.PAWPAW Founder, Great British Entrepreneur of the Year National winner 2020 and DIT UK Export champion, Johnny Paterson.
Connected TV in a cookieless future is connecting brands with people
‘Value exchange’ between owners, publishers and viewers has shifted with the growth of CTV. Will Keggin looks at how ethical digital transparency must now be at the forefront of the adtech industry.
Why growing your profile will grow your sales
As an entrepreneur, sales can make or break your business. Whether you are new to selling or experienced in the field, there is plenty of content out there which will claim to revolutionise your technique.
Generating business reviews: a step by step guide
Reviews matter, period. Customers use reviews to make purchase decisions every day - whether it’s where to book their next holiday, who to entrust their property portfolio to, or where to take their car to be fixed.
Learn from the best: SME leaders gather in London for SME XPO, 25-26 May, Olympia London
The Evening Standard recently surveyed ‘000’s of ambitious SME leaders who have already registered for free tickets for their forthcoming SME XPO event in May 2022
For small and fledgling businesses, brand design may catalyse growth and global ambitions
How does a fledgling domestic brand or business grow to conquer the world?
