SMS is the UK’s fastest-growing marketing channel with mobile ownership at record levels and engagement with text messages booming. So how can SMEs benefit asks Jason Palgrave-Jones.
New research from Barclaycard reveals that high-street stores have everything to win from ploughing money into in-store events
New research from Warwick Business Schools has revealed that using AR apps could help increase the footfall in bricks-and-mortar shops
Google’s video platform is planning new measures to avoid brands from appearing next to videos featuring nudity, extremism and political satire
Research reveals that poor performance of high-street retailers, plummeting real wages and uncertainties about the economy caused spending to fall for the sixth consecutive month in October
Allowing consumers to experience and react to unmissable moments as they happen, live streaming is the perfect way for startups to build engagement
A new survey from Barclays has demonstrated that providing better online shopping experiences could boost retailers’ web sales by £10.5bn
With shows like Serial and Missing Richard Simmons bringing podcasts into the mainstream, making the most of this wild frontier can help startups reach a highly engaged audience