How the success of podcasts is helping startups’ spots cast a spell
With shows like Serial and Missing Richard Simmons bringing podcasts into the mainstream, making the most of this wild frontier can help startups reach a highly engaged audience
Consumers over 50 spent more money than younger people in 2016
A new report from Hitachi Capital UK and Cebr has revealed why SMEs better take baby boomers seriously and start actively courting the grey pound
Digital advertising growth reached a nine-year high in 2016
A new report from PwC and IAB UK suggests that the rise of mobile and online video is behind the rise
Good things come in small packages: the appeal of micro-influencers
Rather than going for the biggest stars, many marketers are turning their attention to influencers with smaller – but highly engaged – networks
Brexit fuels ambition in British businesses
Despite an uncertain economic climate many SMEs are feeling optimistic about the future, as a new report commissioned by the Lloyds Bank National Business Awards finds
Why affiliate marketing isn't for every brand
While paying publishers to boost traffic to your site could prove to be a valuable revenue stream, if you don't have the right business model or online presence it might not make business sense
Is now the time to get Snapchat-savvy?
Before jumping on the bandwagon, marketers should consider if it’s right for their audience and suited to their brand
Hey big spender: online businesses spent £639m on TV ads in 2016
New figures from Thinkbox reveal why so many sectors are still spending money to connect with people on the small screen
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