It’s common for ambitious entrepreneurs to create brands based on their own insights and experiences. While it’s a good starting point, it can potentially inhibit the growth of a brand in the long term.
Authentic presenter led video content is becoming more and more popular on social media. And it’s not just platforms like TikTok.
Social media has become an essential channel for almost all businesses.
Experiences as a marketing tool are becoming more and more popular, with brands adopting a hybrid approach to offering linked in-store and online user experiences that grab attention and improve customer retention.
Last month, HMV announced a controversial and unusual new plan to expand its store estate, with the opening of ten new stores, including a search for a new London flagship site
Social media has revolutionised the way people discover, browse and shop and – through the various updates we’ve introduced in recent years – Instagram now has the power to connect the dots between brands of all sizes and consumers.
With technological advances many businesses have been able to work remotely, and lots have reported profits due to their ability to adapt and overcome the challenges presented by COVID.
Tim Hyde comments on the latest AA/Warc expenditure report surrounding the growth and predicted growth in digital advertising spend.
There’s no doubt that the last 18 months have had a huge impact on customer service delivery across all sectors.
Following an increase in UK retail sales in June, experts predicted a further surge in retail footfall for July following the long awaited ‘Freedom Day’.