Businesses large and small are starting to focus more and more on data-driven digital-first strategies
Modern marketers and marketing methods face a daily choice between accurate and aspirational presentation – presenting a product or brand as part of a certain lifestyle vs. a truthful portrayal of the realities.
The impact of the 2020 lockdown on the whole of the retail industry has been unprecedented
As we are slowly encouraged to return to pre-Covid normality, many businesses with a focus on brick and mortar stores are starting to look at reopening
How can SMEs, entrepreneurs and start-ups compete against global organisations with bigger teams and resources?
Ask most people to imagine a salesperson and they will often give you similar answers. It is frequently one rooted in stereotype; pushy with an aggressive telephone manner and slicked back hair.
It’s no secret that the COVID-19 pandemic has completely torn through the global economy and disrupted how society lives, works and communicates.
Whether you are a sole trader, owner of a SME (small to medium-sized enterprise) or CEO of a transnational corporation, the last few months have undoubtedly pushed you into a digital world.
The world is now months into a pandemic that has dramatically redefined society and the economy, and if marketing experts are to remain resilient, they too must adapt to the ‘new normal’.
Bidding on brand terms can be a contentious decision for advertisers to make, particularly when a brand is already looking to dominate the top organic spots on a search engine results page.