hair syrup
Activity: Beauty, Cosmetics
Region: Pembrokeshire, Wales
Founded: 2020

Hair Syrup

Award-winning, TikTok-viral British haircare brand redefining scalp-first routines with natural, results-led pre-wash treatments and global retail expansion.

Founded in 2020 by Lucie Macleod, Hair Syrup is one of the UK’s fastest-growing beauty brands. Built from a £300 kitchen experiment into a nationally stocked haircare success story, the brand specialises in scalp-first, pre-wash oil treatments designed to strengthen, rebalance and restore hair health.

Hair Syrup’s targeted formulas, including bestsellers Rapunzel and Growsmary, combine clinically backed, naturally derived ingredients with accessible pricing, starting from £15.95. Products are cruelty-free, UK-made and free from silicones, mineral oils and parabens.

With over 500,000 social media followers, Hair Syrup has become a TikTok favourite and a major retail success, stocked in Boots, ASOS, Urban Outfitters, Anthropologie, JustMyLook and TikTok Shop. Now expanding into new categories beyond oils, Hair Syrup continues to scale across the UK and international markets, positioning itself as a modern, community-powered haircare authority built on results, accessibility and long-term brand growth.

EB100 People's Choice Award

Contribution
Hair Syrup gives back to the communities it serves through local sponsorships, school wellbeing initiatives and inclusive experiences for its customers. The brand focuses on building confidence, supporting wellbeing and creating meaningful connections, using its platform to make a positive impact beyond products.
Support
Support is central to Hair Syrup. Customers receive responsive, human service across all channels, while the team is supported through training, wellbeing initiatives and a positive culture. Founder Lucie also shares honest advice with aspiring entrepreneurs, helping others learn and grow.
Innovation
Hair Syrup innovates by listening. Its treatment-led products are shaped by real customer feedback and data, focusing on long-term hair health rather than trends. The brand continues to evolve through new product development and smart use of technology.
Future
Hair Syrup’s ambition is to become a global leader in pre-wash oils and haircare while staying community-led. With new products, improved customer experiences and international growth ahead, the focus remains on trust, purpose and people.