Over the last few years we have seen many examples of how a single misjudged quote, video clip or tweet can destroy the painstakingly built reputation of a leader or a business in seconds.
This fascinating new book from world-leading crisis management expert, Edward Segal, has become the go-to handbook for managing these kinds of corporate emergencies. More than just theories and frameworks, however, the book guides you through hundreds of headline-grabbing business, celebrity and political crises including global brands such as Apple, Google, the Royal Family, and even Taylor Swift.
The Crisis Casebook distils Edward Segal’s decades of on-the-ground experience into invaluable lessons on how to – and how not to – manage a crisis situation. And it is not just for world-famous brands a stars, you’ll learn about the tools and resources even small businesses should have, how to communicate mistakes to colleagues and customers alike, and what to do in the critical first few minutes after a crisis breaks.
Speaking as someone who has spent a large proportion of my career in PR, I found myself gripped by the inside stories of real-life crises. Perhaps more importantly though, I thought there was real value in the strategies, tactics and techniques that anyone running a business can learn from ready for when their next unexpected crisis appears.
The Crisis Casebook by Edward Segal is published by John Murray Business
